TreSemmé's Bold Campaign: Revolutionizing Bedhead Hair Across Party Cities

In a bold new move, TreSemmé is urging the populace to shake off the sluggishness of the “bed rotting” trend by launching its high-energy campaign, “Get TF Out of Bed.” This initiative, focused on promoting the A-List Collection Dry Texturizing Spray, is set to enliven five of the major party hotspots across the nation. TreSemmé has teamed up with Eventbrite to host a series of riveting events, ensuring that their remarkable product is the highlight of this dynamic tour.

Setting the Stage for a Vibrant Experience

From Miami’s South Beach to Nashville’s Broadway, the tour will transform mundane bed hair to chic, ‘woke-up-like-this’ waves at the TreSemmé Touch-Up Truck—a mobile pop-up salon that promises an instant hair transformation. On August 15th and 22nd, hair enthusiasts and spontaneous partiers alike can witness a firsthand metamorphosis as professional stylists wield the texturizing spray like a wand, bringing about magical appearances.

The Power of Social Media

In a three-episode social media series, TreSemmé amplifies the buzz with the support of creators like Paige DeSorbo. This campaign element not only enhances visibility across platforms but also aligns with Unilever’s strategy to shift a substantial part of its marketing efforts to social media. Each episode will serve as a captivating showcase of how effortlessly the A-List Collection works its wonders.

Capitalizing on the Fashion Week Frenzy

Adding a layer of intrigue, TreSemmé has hinted at its participation at the forthcoming New York Fashion Week from September 11-16. By blending into one of the fashion world’s most prestigious events, TreSemmé taps into an audience that’s all about style and panache. This endeavor links the brand not just to daily styling but to high-fashion prestige.

A Step in Unilever’s Grand Vision

This ambitious campaign is merely a piece of Unilever’s broader marketing puzzle. With a 15.5% marketing investment increase driving their vision, TreSemmé’s efforts are not just an isolated surge in creativity but a harmonic part of Unilever’s extensive reach. As TreSemmé and its adept strategies roll out, the campaign exemplifies how innovation in marketing can lead to both style and substance, proving that a progressive approach can bring a sparkle even to a haircare narrative.

As described by Marketing Dive, every twist, turn, and wave of this exciting party tour reveals the creative alignment of brand strategies with cultural shifts. TreSemmé embarks on this journey, showing that even a simple styling solution can set a cascade of cultural influence.