SAG-AFTRA is taking significant strides into the burgeoning world of vertical media, where storytelling meets innovation in portrait mode. According to The Hollywood Reporter, the union is set to unveil a groundbreaking contract by the end of the month, specifically tailored for microdramas—those short, serialized tales popular on mobile platforms like DramaBox and ReelShort.
A New Era for Microdramas
Attention shifts to verticals as SAG-AFTRA recognizes not just an emerging trend but a new frontier for storytelling. Offering a contract for projects under $300,000 amplifies support for performers stepping into this energetic and rapidly-evolving arena.
Presidential Perspective
SAG-AFTRA president, Sean Astin, struck a chord with his remarks on vertical media’s potential. With words filled with enthusiasm and a forward-thinking approach, he frames vertical media as an “exciting new space,” highlighting the union’s commitment to nurturing this creative landscape.
The Dynamics of Vertical Storytelling
Verticals are characteristically micro-stories, each installment lasting just a few engaging minutes. Beyond quick experiences, they’re windows into melodramatic, soap-like narratives gripping audiences worldwide. For up-and-coming actors, they present a platform to display talent and creativity, even amidst a competitive job climate.
Strategic Union Movements
Beyond just SAG-AFTRA, the vertical phenomenon is catching widespread attention among labor unions. Crew union IATSE and the Writers Guild of America West are all eyeing avenues to formally integrate verticals into their contractual frameworks, marking a pivotal turning point for media production.
Industry Invasions and Innovations
Major players aren’t left behind. Traditional media giants like Fox Entertainment are investing in vertical companies like Holywater, embracing cutting-edge AI tools to redefine storytelling. Notable media veterans are also diving in, expanding offerings and transforming digital spaces with unique content.
In shaping agreements around these creative delicacies, SAG-AFTRA’s Vertical Agreement stands as a testament to adapting protections that respect artistic integrity while meeting industry demands. As Hollywood continues to adapt, the vibrant world of verticals signals a promising direction forward.