Myntra's Glamstream Takes Fashiontainment to New Heights with Badshah

The Launch of Glamstream: A Blend of Fashion and Entertainment

In an industry-first initiative, Myntra, a frontrunner in India’s fashion, beauty, and lifestyle e-commerce scene, has launched Glamstream—a groundbreaking shoppable lifestyle content platform. This innovative fusion of fashion and entertainment is set to redefine engagement among India’s youth by offering seamless access to both content and commerce.

A Fashion-Forward Music Video with Badshah

Leading this exciting venture is Myntra’s collaboration with 0075 Pentertainment as the official fashion partner for Badshah’s chart-topping track, “Jordan.” The music video brings India’s first shoppable multi-brand experience to the audience, featuring 17 meticulously curated looks that can be instantly purchased, reinforcing Myntra’s leading position in fashiontainment.

A Stellar Lineup of Over 100 Celebrities

Glamstream isn’t just about fashion—it’s a deep dive into pop culture. It leverages creators, influencers, and key opinion leaders to offer a binge-worthy content library. From exclusive episodes to styling guides, and fashion features to talk shows, the platform is set to captivate viewers. According to IFAB MEDIA, this celebrity-rich platform promises a fresh way to interact with fashion.

The Voice of Icons: Khushi Kapoor & Raveena Tandon

During the press conference, Bollywood’s up-and-coming Khushi Kapoor declared Glamstream as a refreshing blend of style and pop culture that resonates with today’s generation. Meanwhile, Raveena Tandon celebrated her involvement, noting the blend of nostalgia and current trends as Glamstream revitalizes her iconic ‘90s fashion moments for modern viewers.

Dive into Glamstream: Easy Access to Style and Culture

Viewing Glamstream is simplified by its integration within the Myntra app. Users can easily navigate the platform through a floating action button on the homepage, making trend discovery and purchase more accessible than ever.

In a fast-paced world where fashion and technology converge, Myntra’s Glamstream stands as a testament to the power of innovative enterprises, offering endless possibilities for engaging with style, music, and pop culture. This new venture shows the potential for combining shoppable content with entertainment, crafting a robust, one-of-a-kind fashiontainment experience.