Malala Yousafzai has long been a symbol of resilience and activism, but her recent rise as a social media superstar might take many by surprise. Known globally as the youngest Nobel laureate, Malala’s journey from a determined young blogger in Taliban-oppressed Pakistan to a powerful voice in education activism is well-documented. However, as she promotes her new memoir, Finding My Way, Malala has managed to captivate the digital world in an entirely novel way.
From Activism to Viral Fame
As Malala embarks on this new chapter, her digital presence has created waves across platforms like TikTok and Instagram. Videos featuring her have crossed millions in views. Having posted her first TikTok only in August, Malala’s content felt refreshing and relatable. According to Newsweek, her most popular video tops over 39 million views.
Relatability is the Key
One reason behind this surging popularity could be how Malala personifies relatability. “Instead of being constrained by the Western media narratives, we now hear from Yousafzai herself,” says Jess Rauchberg from Seton Hall University, emphasizing the relatability imbued in her content—from her college student experiences to trying everyday cannabis.
Engaging with Humor and Normalcy
In a light-hearted TikTok, Malala commented on how her image has been used as “study inspiration.” By suggesting more recent photos, she lightly shakes the long-standing idea of her as a distant icon—a symbol, making herself more personal and tangible for today’s youth.
Participating in Viral Challenges
Malala joined Jimmy Fallon in the viral “Beez In The Trap” trend on TikTok, rapping jovially to Nicki Minaj—a notion considered revolutionary by many. This side of Malala not only showcases her ability to adapt to cultural zeitgeists but also adds a layer of unexpected charm and appeal to her character.
Redefining Empowerment
Ronen Rottenberg argues in Newsweek that Malala epitomizes a form of empowerment feminism that social media embraced. As her authentic narrative intertwines with humor and insight, she continues to redefine what it means to be an influential figure in the digital age. The world watches not just an activist but a relatable friend, engaging global conversations on an unprecedented scale.