Greeks Turn to Social Media: TV Takes a Back Seat in Information Sphere

When was the last time you sat down to watch the evening news on television? For many in Greece, the answer might be longer than you’d expect. In a fascinating divergence from the rest of Europe, Greeks are favoring social media over traditional TV as their primary source of information, reshaping the landscape of current affairs media.

A Glimpse into Greece’s Unique Media Landscape

As unveiled in the latest Eurobarometer study, conducted back in June 2025, Greek citizens are increasingly leaning towards social media platforms for updates on social and political matters. While TV remains a dominant information source across Europe, Greece stands apart, with only 54% using TV compared to 56% utilizing social media.

According to GreekReporter.com, the phenomenon is equally noticeable among older demographics, suggesting a nationwide shift towards digital engagement.

The Rise of Video Platforms and Search Engines

Interestingly, the journey doesn’t end at social media. A considerable portion of Greeks is turning to video platforms, with a significant 40% using them for current affairs, far exceeding the 26% average in Europe. Not only does this highlight a shift in preferences, but it also places Greece ahead in digital adoption trends.

Newspapers and Magazines: A Waning Influence

Print and digital newspapers and magazines seem to be losing their grip, with only 34% of Greeks finding them a valuable source for current information. This trend mirrors a significant decline compared to the EU average of 40%, underlining a retreat from traditional media towards more dynamic and interactive sources.

The Social Media Dilemma: Influence without Influencers

Despite the apparent preference for social media, there’s an intriguing flip side. Half of the respondents in Greece reported not following any influencers or content creators, a higher figure compared to the European context. Could this indicate a demand for authentic, unbiased content?

Looking to the Future: Social Media’s Role in a Connected World

This evolving trend poses new questions about the future of information dissemination in Greece and potentially other nations. As more citizens embrace social media for real-time news updates, media outlets may need to adapt strategies to meet these shifting preferences effectively.

In a rapidly changing world, Greeks are redefining how information reaches their fingertips, signaling a revolutionary approach that might soon ripple across borders.