GM's Bold Shift: Phasing Out Apple CarPlay and Android Auto by 2028

Ksiusha Johansson -

In a significant move set to redefine the in-vehicle experience, General Motors (GM) has announced plans to eliminate Apple CarPlay and Android Auto from all its vehicles by 2028. This dramatic shift reflects GM’s ambition to foster a proprietary software ecosystem, gaining greater control over the data collected through its vehicles.

The Strategic Transition

The decision to remove these popular third-party systems is part of a larger industry trend. GM’s CEO, Mary Barra, confirmed this bold step, noting that the phase-out will expand beyond electric vehicles to include gas-powered models starting from 2023. By 2028, GM’s lineup will feature a new centralized computing platform aimed at delivering a unified, native in-car experience.

The Technology Behind the Transition

Replacing the familiar smartphone integrations, GM is developing an advanced Google Gemini–powered assistant along with a suite of custom-built applications. These will be produced both in-house and through collaborations, paving the way for enhanced control and a more integrated user experience.

A Shift in the Industry Landscape

This landmark decision is not just about technology but also reflects a broader industry trend. Other manufacturers, such as Mercedes-Benz, Audi, BMW, Volvo, and Polestar, are either refining their own systems or limiting third-party capabilities. Tesla and Rivian, industry disruptors, have never offered native support for Apple CarPlay or Android Auto, setting a similar precedent.

Understanding the Implications

The phase-out will undoubtedly have significant implications for both consumers and dealers. As GM and others enhance their proprietary systems, car dealers will need to shift their focus towards emphasizing connected services, AI-driven assistants, and subscription models. Preparing sales teams to communicate these changes effectively will be crucial to maintaining a competitive edge.

According to Car Dealership Guy News, as more automakers follow GM’s lead, the industry is expected to see further innovations in infotainment and user interface systems. This transformation underscores the tension between maintaining an appealing user experience and exercising greater control over data access.

GM’s strategic decision is set to reshape the industry landscape, encouraging others to reevaluate their alliances with tech giants and chart a course towards enhanced autonomy and innovation.