Celebrating the Legacy of Iconic Toymaker Burt Meyer

At the age of 99, Burt Meyer, a luminary in the world of toys, has bid farewell, leaving behind a legacy that continues to spark joy and creativity in young minds across the globe. His iconic creations, Lite-Brite and Rock ‘Em Sock ‘Em Robots, have become timeless classics, cherished by generations.

The Birth of Toy Legends

In the early 1960s, a visit to an arcade with his then-boss inspired Meyer to develop Rock ‘Em Sock ‘Em Robots. The design altered to feature robots instead of human boxers due to real-world tragedies, ensuring the charm and light-heartedness remained. These battling robots, known as the Red Rocker and Blue Bomber, captivated hearts with their spring-loaded heads that comically popped up with a well-placed punch. According to New York Post, Rock ‘Em Sock ‘Em Robots was rated by Time magazine as one of the greatest toys of all time.

Shining a Light with Innovation

Lite-Brite, perhaps Meyer’s most beloved creation, turned the simple act of inserting pegs into a board into a creative masterpiece. Born from the dazzling lights of a Manhattan building, this toy encouraged imaginative play, selling over 20 million units and resurging in popularity with a feature in Netflix’s “Stranger Things.” The ability to create luminous art with just a peg and paper captured the essence of childhood wonder.

Beyond the Toys

Burt Meyer’s imagination was not confined to toys alone. His creative genius extended to board games, with contributions to the whimsical Mouse Trap game. Establishing Meyer/Glass Design in the 1980s, he further enriched the playroom with unique games like Pretty Pretty Princess and the aptly named Gooey Louie.

Life Beyond Creativity

Meyer’s appetite for adventure was boundless. Flying planes, bicycling across states, and even trekking the North Pole, he lived a life as vibrant and exciting as the toys he created. Each journey, like his toys, was filled with exploration and boundlessness.

A Lasting Impact

Burt Meyer is survived by his children and grandchildren, each a living testament to his enduring spirit and zest for life. His wife Marcia passed in 2001, and now, Meyer joins her in repose, leaving an imprint as indelible as the toys he lovingly crafted.

While Burt Meyer may have departed, the joy he brought to countless children ensures that his legacy will continue to shine brightly, lighting the way for dreamers and creators for years to come.