California is setting a precedent with its newly enacted California Assembly Bill 656. Effective January 1, 2026, this law mandates significant social media platforms to offer simplified account deletion processes. These changes are seen as particularly impactful to platforms generating over $100 million in annual revenue.
Conspicuous Account Deletion Button
One of the landmark provisions requires platforms to place a clearly labeled “Delete Account” button within their settings. With a single click, users are guided clearly through the steps necessary to delete both their account and personal information. This move aims to eliminate the barriers users often face.
Easy-to-Use Verification Method
Verification methods for account deletions, whether through two-factor authentication, email, or SMS, must also be user-friendly and inexpensive. This provision ensures that verification processes do not become a burden and are accessible to all users.
Adherence to CCPA Guidelines
The bill aligns account deletion requests with the California Consumer Privacy Act (CCPA), mandating their processing within 45 days. Social media companies must manage these requests while ensuring compliance with overarching privacy legislation.
Ban on Obstructive Designs
California’s legislation strictly prohibits the use of dark patterns or any other obstructive designs that complicate the process of deleting an account or personal information. This ensures a transparent path for users to regain control over their digital presence.
Persistence of Deletion Requests
Notably, further usage of an account post-deletion request will not affect the status of that request. Once initiated, a user’s decision to delete is preserved, offering peace of mind that their choice is final and respected.
As stated in The National Law Review, this legislation is a pioneer in setting digital privacy standards, marking California as a leader in consumer protection in the digital age.