Apple's AI Shuffle: Amar Subramanya Steps In Amid Growing Competition

Ksiusha Johansson -

Apple’s announcement on Monday signaled a significant turn within its artificial intelligence division. The tech giant appointed Amar Subramanya, a distinguished former executive from Microsoft and Google’s DeepMind, to take over from the retiring John Giannandrea, their long-standing AI leader.

Embracing New Leadership

Amar Subramanya is set to become the new Vice President of AI at Apple, reporting directly to Craig Federighi, the Senior Vice President of Software Engineering. His rich background in AI research positions him well to spearhead innovations at a crucial moment for Apple.

Subramanya’s move to Apple comes with high expectations, as the tech behemoth looks to revitalize its AI endeavors amidst increasing scrutiny from competitors. The reshuffle represents the most momentous change within Apple’s AI ranks since launching Apple Intelligence in 2024.

Why Now? The Context Behind Apple’s Move

John Giannandrea, who has been pivotal in driving Apple’s Machine Learning and AI Strategy since 2018, will retire next spring. His departure arrives at a time when analysts argue Apple is trailing behind peers like Microsoft and Google in AI development.

Apple’s AI products have received mixed reviews, with some innovations, like the enhanced Siri assistant, facing delays to 2026. This latest leadership transition is not just about change at the top — it’s also a response to the challenges Apple faces in the fast-evolving AI landscape.

Amar Subramanya: A New Face for Apple AI

Subramanya brings with him a wealth of experience from top-tier tech firms. Before joining Apple, his journey included significant stints at Microsoft and Google DeepMind. Apple has tasked him with leading AI research, safety, and foundational models, paving the way for new developments.

Apple CEO Tim Cook praised the structural shift, highlighting Craig Federighi’s instrumental role in Apple’s ongoing AI vision. Cook emphasized how Subramanya’s addition will consolidate and enhance Apple’s AI leadership.

Despite a 16% rise in Apple shares in 2025, the company remains challenged by rivals heavily investing in AI infrastructure. Apple’s strategy of focusing on on-device processing prioritizes privacy and efficiency, setting it apart from peers relying on cloud computation.

Apple’s distinct approach, however, demands highly optimized models and substantial investment to remain competitive. As stated in mint, this might just be the edge Apple needs in an AI-driven future.

The Bigger Picture: Apple’s AI Aspirations

In 2025, Apple’s AI story is shaped both by internal reorganizations and significant industry moves. Jony Ive, Apple’s former chief designer, sold his startup to OpenAI, underscoring the shifting dynamics in AI-driven hardware innovation.

Analysts suggest that AI might drive the next era of hardware transformation, making leadership changes like Subramanya’s appointment all the more impactful. As Apple strengthens its AI ambitions, its ability to adapt and evolve will define its future in technology innovation.