The realms of digital streaming and traditional broadcasting are set to converge in 2026 as Amazon Prime Video joins hands with CBS Sports and ESPN to cover The Masters, the globally celebrated golf tournament. This partnership promises to enhance the golf-viewing experience by bringing additional hours of live coverage to golf enthusiasts around the world.
Amazon Expands Its Sports Streaming Empire
Amazon, having successfully dived into sports broadcasting with its NFL Thursday Night Football coverage, is now setting its sights on golf. With existing streaming rights to NBA games, WNBA, and NWSL, Prime Video is becoming a major player in live sports broadcasts. The inclusion of The Masters in its lineup is a strategic move, demonstrating Amazon’s commitment to delivering premium sports content.
The Significance of The Masters in Golf
The Masters, held annually at Augusta National Golf Club, is not just any golf tournament; it is one of the most prestigious events in the sport, attracting viewers worldwide. Its unique media rights agreement, renegotiated annually under Augusta’s control, makes it a coveted addition to any broadcaster’s portfolio. Amazon’s inclusion in broadcasting this iconic tournament elevates its standing in sports broadcasting indefinitely.
A Future with Enhanced Coverage
From 2026, Prime Video will provide two additional hours of live coverage for the first and second rounds of The Masters, integrating seamlessly into ESPN’s schedule. On April 9 and 10, viewers can tune in from 1-3 p.m. ET on Amazon, followed by ESPN’s coverage continuing into the evening. According to The Hollywood Reporter, this marks a new chapter in Amazon’s sports chapter, meeting the demand for diverse sports coverage.
“Becoming a partner of the Masters Tournament enriches our platform’s sports offering,” said Jay Marine, head of Prime Video U.S. and global sports. This sentiment reflects the pride and excitement shared by both Amazon and the golfing community.
CBS and Paramount+ Joint Live Coverage
CBS Television Network will maintain its traditional time slots, airing The Masters live on April 11 and 12 from 2-7 p.m. ET. This coverage will be preceded by uninterrupted live streaming on Paramount+, allowing fans early access to the excitement from 12-2 p.m. ET.
Carving a niche in digital and traditional sports coverage, Amazon’s foray into The Masters golf tournament not only supplements ESPN and CBS’s long-standing coverage but also promises to capture a larger, more diverse audience who eagerly await every swing and putt from Augusta National.
Stay tuned for this landmark integration of sports across streaming platforms, bringing you an exhilarating experience at the comfort of your screens.