In a shocking turn of events, 25 TV celebrities, including well-known figures like Ankita Lokhande and Adrija Roy, find themselves entangled in a significant payment scam. What was supposed to be a routine advertisement deal turned into an unexpected ordeal, leaving the entertainment industry in Mumbai reeling in disbelief.
The Ill-Fated Energy Drink Promotion
The saga unfolded in July 2024, when Andher Roshan Binder, a seasoned professional adept at procuring celebrities for various events and endorsements, received a seemingly lucrative offer. A caller proposed a grand advertisement campaign for an energy drink brand, demanding the appearance of 25 artists—a list that included some of the most recognized faces on Indian television.
The Invitation and the Plot Unfolds
According to Free Press Journal, the proposal seemed promising. However, beneath the surface lurked an intricate web of deceit. Everything proceeded as planned until payment became due. To the dismay of Binder and the celebrities involved, the remuneration never arrived.
Chembur Police Spring Into Action
With mounting worries, Binder approached the Chembur Police Station. The authorities quickly initiated a thorough investigation, leading to the booking of five individuals. Details about how the scam was orchestrated continue to emerge, as law enforcement closes in on the masterminds behind this fraudulent operation.
Ripple Effect: A Cautionary Tale for Celebrities
This scam serves as a potent reminder within the entertainment industry regarding the potential pitfalls and vulnerabilities involved in celebrity endorsements and advertisement deals. It raises critical questions about trust and verification in an age where scams have become increasingly sophisticated.
Moving Forward With Vigilance
Legal experts and celebrity managers are urging a more cautious approach, suggesting stringent verification methods and greater scrutiny of offers—especially those that appear too good to be true.
As the investigation progresses, the industry watches closely, hoping for a resolution and, perhaps, a framework that will protect celebrities from falling victim to similar scams in the future.